Nathan Frontiero

Brllnt partnered with Data Society for their comprehensive rebrand and new website design, propelling them to their next level of growth. I wrote this case study for Brllnt's website based on the agency's initial scope of work, internal project brief, and brand guide for Data Society, with input from Brllnt's Director of Strategy.

Giving Assistant helps transform online shopping into charitable giving by offering an easy platform to donate cash back to nonprofits. This onboarding UX flow educates customers on a $5 referral bonus program, incentivizing users to grow the platform while supporting the causes they care about most.

As part of its overall marketing efforts, Giving Assistant runs a variety of shopper events and cause campaigns throughout the year. I wrote these display ads (shown in full at the link) to encourage customers to save money, earn cash back, and donate to nonprofits through the platform.

Wrote original headline, storytelling copy, and compliance-approved program copy for Beyond by Embrace, a home loan program for borrowers with unconventional financial situations. Collaboration with Embrace's creative director and design team.

Givva makes personalized donations easy, inspires giving back, and drives customers to connect more deeply with businesses. The API service is owned and operated by Giving Assistant, a loyalty platform and certified B Corp founded in 2014 to transform online shopping into a sustainable source of charitable giving. My work for this landing page to launch the service included headline, subhead, and body copywriting — in collaboration with Giving Assistant CEO James Gray.

Giving Assistant is a certified B Corp and rewards platform dedicated to transforming online shopping into charitable giving. As part of my broader work with the marketing team, I wrote subject lines, headlines, and subheadings for various shopper-facing email campaigns. These samples (shown in full at the link) include brand affiliate and holiday-specific messages and timely updates to inspire shoppers to save money and give back.

To celebrate Halloween, BRIGADE created a series of horror movie posters inspired by some of the genre’s most famous iconography. My work included the initial concept to create the posters, content planning and copywriting for the posts, and copywriting for this brief blog about the project. The overall social campaign won Silver for social media at the 2019 AdClub of Western Massachusetts Creative Awards.

Wrote themed flyer copy for a holiday event hosted by a Rhode Island-based Embrace loan officer and Keller Williams realtor. Created in collaboration with Embrace's in-house creative team.

Print advertisement written for senior loan officer Mary Beth Henderson to emphasize Embrace Home Loan's wide range of programs designed to help borrowers from various financial circumstances. Created in collaboration with Embrace's in-house creative and compliance team.

Soccer tournament program advertisement written for senior loan officer Lisbeth Najarro, in collaboration with Embrace's in-house creative director and design team.

Wrote headlines and CTAs for three sets of display advertisements driving new business for senior loan officer Jon Bellemore, in collaboration with Embrace's in-house creative team.

Wrote loan officer-specific flyer for unconventional loan program Beyond by Embrace, in collaboration with in-house creative and compliance team.

Hiball is 100% sparkling energy water made with all natural ingredients. The brand came to BRIGADE to concept and create a nationwide campaign that would launch in Los Angeles, Austin, and Portland, Oregon. The campaign was brought to life in digital and print billboards and wild postings; and was supported with a digital media buy, a robust social feed, and a refreshed eCommerce look and feel. At every touchpoint, the creative inspires people to embrace Hiball as a natural source of energy for their always-on lives. My work included copywriting for the brand's Amazon eCommerce page.

Aiming to drive new business with cannabis branding clients, BRIGADE purchased a full-page advertisement in the premiere issue of Different Leaf, a new quarterly journal focused on the evolving cannabis industry and culture in Massachusetts. I worked closely on the ad with the agency's executive creative director, creative strategy director, associate creative director, and strategic advisor.

Bat Conservation International is a global nonprofit that protects bats and their ecosystems to ensure a healthy planet. As part of an overall brand refresh, I helped the BRIGADE team develop BCI's strategic plan for 2020–2025. My work included copywriting for the introduction, executive summary, conclusion, and headlines from cover to cover, as well as copyediting client-provided content. I also created a naming convention aligned with the new positioning, designating BCI's larger planned efforts as "missions" comprised of smaller "operations" to protect specific species and habitats.