Givva makes personalized donations easy, inspires giving back, and drives customers to connect more deeply with businesses. The API service is owned and operated by Giving Assistant, a loyalty platform and certified B Corp founded in 2014 to transform online shopping into a sustainable source of charitable giving. My work for this landing page to launch the service included headline, subhead, and body copywriting — in collaboration with Giving Assistant CEO James Gray.
Now more than ever, we need to break the stigma of seeking help and enable access to mental health treatment and education. You can support these 13 nonprofits during Mental Health Awareness Month (and year-round) to help make a difference.
Giving Assistant is a certified B Corp and rewards platform dedicated to transforming online shopping into charitable giving. As part of my broader work with the marketing team, I wrote subject lines, headlines, and subheadings for various shopper-facing email campaigns. These samples (shown in full at the link) include brand affiliate and holiday-specific messages and timely updates to inspire shoppers to save money and give back.
There are many ways to contribute to mental health advocacy, outreach, or awareness efforts. That’s why we’re highlighting these 7 brands for the initiatives they back or the work they do themselves to support mental health. This post ranked in the featured snippet on page 1 of Google search for "brands that support mental health."
Shopping eco-friendly brands and donating your savings to environmental nonprofits is one way to do your part on Earth Day. This post earned the highest traffic on Giving Assistant's blog on Earth Day and ranked page 1 of Google search for "Earth Day sales."
While you figure out the best way to take your work and social life into the remote world, you can also make a difference for the nonprofit of your choice. Cash back you save from shopping deals on some of these video conferencing services would be ideal for donating to nonprofits that directly support COVID-19 relief efforts.
Is Flaviar a Whiskey Club? A direct-to-consumer speakeasy? A fine spirits membership? Well, the answer is they’re sort of a cocktail of all of these things. (Stirred, not shaken.)
Valentine’s Day is almost here, but have no fear! We’ve got 11 perfect last-minute gifts for your fella so you can get back to planning how to set the mood on your special day.
New Valley Bank is a new bank in Springfield, Massachusetts, that strives to provide more personal service to entrepreneurs, individuals, and businesses. I wrote headlines, subheadings, and body copy for this instructional flyer with oversight from Scott Whitney, Taxi Colectivo principal and creative director.
Surprising art from international artists and Providence creatives. I reported this piece among The Avenue Concept's public art installations in downtown Providence, with additional input from a local filmmaker who promoted the nonprofit and an electrician who assisted with sculpture and light installations.
A muralist couple paint their way from Poland to Providence. I interviewed the lauded and then-newlywed Polish artists Mateusz "BEZT" Gapski and Natalia Rak about their massive paintings in downtown Providence, which form the centerpiece of The Avenue Concept's permanent installations. I also spoke with Nicholas Platzer, the nonprofit's mural program manager, about his experience curating the murals—and modeling for one.